Introduction
In conversations with private market managers across the US and beyond, a clear pattern has emerged: data is no longer a back-office concern. It’s become a board-level priority – and a critical differentiator in an increasingly unforgiving fundraising environment. Investors are asking tougher questions, expecting faster answers, and rewarding firms that can deliver transparency and confidence alongside returns. Yet many managers remain constrained by legacy processes and fragmented systems that simply can’t keep up.
This paper explores why the data challenge is coming to a head, how the industry’s starting to respond, and what forward-thinking firms are doing to turn data from a liability into a strategic asset.
In today’s hyper-competitive fundraising environment, private market managers can no longer rely on a strong track record. Investors care about performance – of course – but alongside returns they’re expecting a seamless, high-touch user experience. More specifically, they’re after real-time, accurate and digital reporting from their managers.
But there’s a problem. Most private equity, credit, and real asset managers just don’t have the data infrastructure or tech to meet these needs. If firms are to future-proof their businesses and beat the competition, they need to up their data game.
The Days of Easy Money are Over
After a solid bull run, the tide’s now turning against private markets.
Inflation and interest rates are up, and with it, so too is the cost of financing. Although private equity’s proven resilient, managers are feeling the squeeze. There’s a growing pressure to deliver exits, distribute funds and source new capital, particularly amidst the prevailing uncertainty.
Fundraising is tougher than ever, too. According to Bain & Co, private market fundraising narrowly avoided suffering a sixth consecutive quarter of decline. Meanwhile, 18,000 funds are currently vying for $3.3 trillion of investor commitments – so for every $3 of demand, there’s just $1 of supply.
Iain Robertson, Head of Client Success, Lantern, said this fundraising inertia is being further compounded by institutions looking for safety in size when making capital allocations. “Similar to what we have seen in public markets, investors are making bigger ticket allocations, but to fewer, larger managers. Firms are under no illusion that they’re operating in an incredibly competitive market,” he continued.
And institutional investors are playing it safe, concentrating their allocations with the biggest players. McKinsey found that the top 25 fundraisers took in 41% of total commitments – with the top five alone capturing nearly half of that. Smaller and newer funds? They’re closing fewer deals than at any point in over a decade.
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